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Competitor Analysis and Interfirm Rivalry - Coggle Diagram
Competitor Analysis and Interfirm Rivalry
(Part 5)
(Part 1)
(Part 2)
(Part 3)
Empirical Illustration & Validation
Research sample
Seventeen major U.S. airlines operating in 1989
Data sources
publicly available, objective airline operating data and official records
Procedures
Results
1
2
3
Survey
Survey participants
163 airline executives, industry analysts, and consultants
Usable responses
71 usable responses (45% response rate);
average industry experience: 25+ years
Scoring procedure
Perspective
Adopt each of the 14 focal airlines’ perspectives
Ranking
Select and rank the top 5 competitors from the other 13 airlines
Scoring
Assign 5–1 points by rank; assign 0 to unranked airlines
Aggregation
Sum the ratings
Constructing Competitor Maps
Operationalizing
Market Commonality
focused on the 2,000 routes with the highest passenger volumes
Resource Similarity
engine type
seating capacity
flight range
comparing two airlines’ fleet configurations across 26 aircraft types
type-by-type comparison
