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Marketing Mix Part 2 - Coggle Diagram
Marketing Mix Part 2
People
Serving customers
Individual
Tailored sales approach
Representing brand
Staff influance
Improve sales
Reduce sales
Bad service
Customer orientated training
B2B Sales
Relationship quality paramount
Process
Visible to customer
Coffee bring made
Food being prepared
Self checkout
Part of service experiance
Customers
Co-Producers
Alternative processes
Unwilling co-producers
Bank Tellers
Train Counter services
Maintain efficency
Queue management
Customer satisfaction
Appointments
ticketing system
Multiple queues
Self service
Collection
Pre-order
Customer service
Physical evidence
Shop Layout
Music
Furniture
Atmosphere
Quality
Decor
Lavishness
Cleanliness
Resturant
Aircraft
Taxi
Professional appearance
Solicitors
Doctors
Brand representation
SERVICES
Intangability
Not a physical offering
May have physical componants
Inseparability
Production & consumption simultaneous
Variability
Quality varies
Person performing service
Perishability
Provided at a point in time
cannot be stored