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CH 11 Case…
CH 11 Case research—also called case study—is a method of intensively studying a phenomenon over
time within its natural setting in one or a few sites
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KEY DECISIONS
appropriate for exploratory studies, for discovering relevant constructs in areas
where theory building is in the formative stages, for studies where the experiences of participants
and context of actions are critical, and for studies aimed at understanding complex, temporal
processes (why and how) rather than factors or causes (what)
researcher must decide whether she
wishes to study a phenomenon at the individual, group, or organisational level or at multiple
levels
single-case
design is more appropriate at the outset of theory generation, if the situation is unique or extreme,
if it is revelatory (i.e., the situation was previously inaccessible for scientific investigation), or
if it represents a critical or contrary case for testing a well-formulated theory
multiplecase design is more appropriate for theory testing, for establishing generalisability of inferences,
and for developing richer and more nuanced interpretations of a phenomenon.
site selection is a particularly critical issue because selecting
the wrong site may lead to the wrong inferences
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