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Data Types, Foundations of Scientific Inquiry, Research Paradigms, Mixed…
Data Types
Qualitative
Words, themes, experiences, behaviors
Analyses
Content
Counting words, phrases, or categories
Use When: analyzing documents, emails, policies, social media posts
Narrative
Stories, sequences, personal meaning
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Physical unit (time, space, amount)
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Stories, sequences, personal meaning
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Quantitative
Nominal
categories: gender, department
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Interval
equal spacing, no true zero: temperature
Ratio
true zero: income, hours worked
Analyses
T-Test
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Use When: testing differences caused by training, interventions, or group membership
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ANOVA
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Use When: comparing departments, locations, job roles, or multiple conditions
Post‑hoc tests (if groups differ, which ones?)
Correlation
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Strength matters (weak, moderate, strong)
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Regression
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Use When: forecasting turnover, satisfaction, performance, etc.
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Use When: measuring frequency, amount, or intensity
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Physical units (time, space, amount)
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Data Collection Methods
Survey
when you need standardized, measurable responses
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Use When: you need measurable, comparable data
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Interview
when you need depth, personal meaning
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Focus Group
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Use When: you want reactions, consensus, or disagreement
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Document Analysis
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Policies, emails, reports, transcripts
Counting words, phrases, categories
Sampling
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SampleCheck
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Based on access, characteristics, referrals
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