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Showrooming and Shopping - Coggle Diagram
Showrooming and Shopping
Definition of Showrooming
Visiting shops to test products
Purchasing online later
Tactic to save money
Role of Technology
Smartphones in-store
Scanning barcodes
Comparing prices online
Accessing store layouts
Reasons for Behavior
Short on time
Short on money
Reassurance
Inspect real products
Get product reviews
Confident buying decisions
Impact on High Street
Intense internet competition
Adaptation Strategies
Competitive pricing
Incentives and free gifts
Expert sales advice
Quality aftercare
Shopping Statistics
UK has most online shoppers
24% showroomed during Christmas
1/3 of global consumers use the tactic