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Qualitative Analysis: How to move from people’s words and actions to an…

- - - - Check the explanation against new and earlier data. Does it fit across participants, or am I missing a different experience?
        
        Theoretical Saturation: Continuing until new evidence brings little change to the main explanation.
        
        The three kinds of coding can overlap. If I notice a new idea while checking my central category, I can go back and create or revise codes.
- - - - Revise relationships as I learn.
        A pattern that looked simple at first may depend on the setting or the person.
        
        Write memos.
        Record why I think two ideas connect and what evidence might challenge that connection.
        
        Use a concept map to see the relationships.
        Moving the branches around can reveal a missing link or an assumption I need to check.
- - - - Use a clear coding scheme. Decide how I will identify themes and apply those rules consistently.
        
        Examine frequency and context. Ask which themes appear often, where they appear, and how they relate.
        
        Sentiment analysis is one example. It sorts expressions of opinion or attitude, such as positive, negative, or neutral.
- - - - Pay attention to language. Metaphors, humor, and sarcasm can carry meanings that a simple code might miss.
        
        Software can help me organize text and codes. Judge what the words mean and check whether my coding rules make sense.