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Ch 11: Case Research In-Depth contextual Real-world understanding,…
Ch 11: Case Research
In-Depth contextual Real-world understanding
1. What is Case Research?
Intensive study of a phenomenon
Occurs in natural settings
One or a few case sites
May study a phenomenon over time
Produces a rich, contextualized understanding
Multiple Data Sources
Interviews
Observations
Documents
Secondary data
Strengths & Weaknesses
Strengths
Can be used for theory building or testing
Questions can evolve
Rich, contextual evidence
Multiple perspectives
Multiple levels of analysis
Weaknesses
Weak experimental control
findings may appear subjective
Depends heavily on researcher skill
Limited generalizability
3. Key Decisions in Case Research
Is it the right method?
Best for exploratory studies
Useful for "why" and "how" questions
Well-suited for complex organizational processes
Unit of Analysis
Individual
Organization
Group
Multiple levels
Single Case
Unique or extreme
Revelatory
Early theory development
Multiple Cases
Theory testing
Replication
Greater generalizability
Site Selection
Fit research question
Theoretical sampling
NOT convenience
Data Collection Methods
Interviews
Documents
Physical artifacts
Observations
Archival records
4. Interpretive Case Research
Inductive approach
Builds or expands theory
Concepts emerge from evidence
Questions may change as understanding develps
Process
Define research questions
Select case sites
Develop protocols
Select respondents
Collect data
Within-case analysis
Cross-case analysis
Build/test hypotheses
Reach theoretical saturation
Write report
5. Positivist Case Research
Primarily theory/ hypothesis testing
Starts with theoretical expectations
Compares predictions with observations
Key Features
Natural controls (substitue for experimental controls)
Controlled deduction (uses logical predictions)
Replication (test at other sites)
Generalizability (strengthened throught additional cases)
6. Quality & Common Problems
Begin with specific research questions
Select sites based on fit with questions
Triangulate evidence
Clearly document collection/ analysis
Study temporal processes over time
Protect confidentiality& privacy
Triangulation
Compare multiple sources of evidence
Reduces biased interpretation
Strengthens credibility
RESEARCH QUESTION
Clear and specific questions guide the study