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Marketing Mix - Coggle Diagram
Marketing Mix
Product
New Product Planning
SWOT
Micro Enviroment
Macro Enviroment
Ideas Generation
Reseach Lab
Periodic Review
Product Suggestions
Internal
External
Competitors
Serendipitous Suggestions
Collaboration
Idea Screening
Reduce from Many to 1
Is it real?
Can we win
Is it worth doing
Concept Testing
Words or images
Physical
Refine before expensive development
Market Anaysis
Target Market
Value proposition
Price
Distribution
Marketing budget
sales
Market share
Profit
Product dev
Product actual prototype
Test Marketing
Test full marketing mix
Virtual stores?
Lab testing
Commercialisation
Full scale launch
Long cost recoup
Place