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TOURISM MARKETING - Coggle Diagram
TOURISM MARKETING
UNIT 2: TOURISM MARKETS AND PRODUCTS
Tourism Markets
Geographic
Sociodemographic
Motivational
Micro-segments
Tourism Products and Services
Accommodation
Transportation
Leisure
Food and Beverage
Specialized Guides
Tourism Packages
Customized Experiences
Distribution Channels
Traditional Travel Agencies
OTAs
Metasearch Engines
Direct Distribution
B2C Promotion
Final Consumer
Social Media
Visual Content
Reviews
B2B Promotion
Travel Agencies
Tour Operators
Event Organizers
Tourism Industry Professionals
Online Reputation
Reviews
Ratings
Social Media
Continuous Improvement
OBJECTIVE 2
Know tourism markets and types of tourism products,
distribution channels, and online reputation management.
UNIT 3: DIGITAL OPERATIONAL MARKETING
Digital Tourism Marketing
Websites
Social Media
Email Marketing
Results Measurement
CRM
Customer Information
Customer History
Preferences
Follow-up
Customer Loyalty
Data and Artificial Intelligence
Personalization
Recommendations
Behavior Analysis
Automation
Content and Social Media
Articles
Photographs
Videos
Influencers
Content Creators
Integrated Advertising
Traditional
Digital
Channel Integration
SEO and SEM
Organic Positioning
Search Engine Advertising
Keywords
Mobile Searches
OBJECTIVE 3
Apply digital marketing, CRM, personalization,
content, social media, influencers, SEO, and SEM.
UNIT 4: E-MARKETING AND E-PROMOTION
E-Marketing
Digital Marketing
Digital Environments
Tourism Communication
E-Promotion
Tourism Supply
Tourism Demand
Supply Perspective
Tourism Companies
Products
Services
Demand Perspective
Traveler
Needs
Information Search
Purchase Decision
Affiliate Marketing
Affiliates
Promotion
Traffic
Conversion
Mobile Marketing
Mobile Devices
Communication
Search
Traveler's Decision
OBJECTIVE 4
Analyze e-marketing, e-promotion, affiliate marketing,
and mobile marketing in the traveler's decision process.
UNIT 6: STRATEGIC TOURISM DESTINATION MARKETING
Destination Marketing
Positioning
Promotion
Competitiveness
Tourism Experience
Marketing Mix
Product
Price
Distribution
Promotion
Source Markets
Demand
Segmentation
Motivations
Behavior
Receiving Markets
Destinations
Tourism Supply
Resources
Services
Legal Framework
Regulations
Standards
Tourism Activity
Collaborative Management
Public Sector
Private Sector
Tourism Companies
Communities
Destination Organizations
OBJECTIVE 6
Design strategic tourism destination marketing strategies,
considering the marketing mix, source and receiving markets,
the legal framework, and public-private collaboration.
UNIT 1: STRATEGIC TOURISM MARKETING
Strategic Marketing
Tourism Companies
Tourism Products
Strategic Planning
Promotion
Marketing Mix
Communication
Promotional Actions
Promotion Department
Planning
Communication
Product and Service Promotion
Experience Marketing
Tourist Experience
Emotions
Satisfaction
Memories
Sustainable Tourism
Environmental
Social
Cultural
OBJECTIVE 1
Understand strategic marketing, promotion,
the promotion department, experience marketing,
and sustainable tourism.
UNIT 5: TOURISM FAIRS AND EVENTS
Decision Factors
Objectives
Target Audience
Costs
Benefits
Reach
Event Types
Tourism Fairs
Tourism Events
Professional Events
Consumer Events
Participation Optimization
Planning
Promotion
Materials
Contacts
Follow-up
Formats
In-Person
Hybrid
Virtual
OBJECTIVE 5
Evaluate decision factors, types, and optimization
of participation in tourism fairs and events.