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To What Extent is Sponsorship and Branding the Main Cause of…
To What Extent is Sponsorship and Branding the Main Cause of Commercialisation in Football?
Introduction
Factor 1 - Sponsorship and Branding
Factor 2 - Media and Broadcasting
Link Factors 1 and 2 Together - The Golden Triangle
Factor 3 - Club Ownership
Factor 4 - The Fan Experience
Factor 5 - Players and their Demands
Final Conclusion and Judgement
Players Demanding Increasing Wages.
What Clubs Have to do to Afford these Wages.
The Increasing Cost of Kits and Merchandise.
The Shift from Fans to Consumers.
The Rising Costs of Attending Games and Watching from Home.
Owners Intentions - Do they Want to Help the Club or Make a Profit?
The Increasing Amount of Money that Clubs are Being Bought For.
What the Golden Triangle is.
The Interdependence Between Sport, Advertising and the Media
How Television and Broadcasting Rights have Changed Football Since the Creation of the Premier League.
Subscription Services and the Rising Costs of Viewing Matches.
Pre and Post Match Commentary and Analysis.
Why Brands and Businesses Sponsor Teams, and why Teams Look for Sponsorships.
The Main Forms of Sponsorship in Football, and how these have evolved over time.
Why Players Look for Sponsorship Deals, and why Brands and Businesses Sponsor Individual Players.
The Importance of Personal Branding for Football Players.