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Luxury buyers - Coggle Diagram
Luxury buyers
Factors affecting luxury buyers
Income level
Lifestyle and personality
Family influence
Social media and influencer
Economics condition
Spending behaviour
High spending capacity
Less price sensitivity
Planned luxury purchase
Preferred product
Luxury car
Designer clothing
Jewellery
Buying factors
Brand reputation
Product quality
Latest trends
Reason for buying
Status and prestige
Self reward
Social recognition
Risks
Fake product
Over spending
Changing trends
Payment and purchase
Online payment
Online payment
Exclusive stores