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Member - Coggle Diagram
Member
CO-OPETITION DYNAMICS
Co-opetition
Cooperation + Competition
Compete in some areas
Cooperate in others
Different dynamics can exist simultaneously
Apple + Google
Compete → mobile platforms/services
Cooperate → interacting products/services
Cooperation
Shared value creation
Creates value together
Competition
Value captured by each party
Determines how value is divided
Four Outcomes
Win-Win
Both benefit
Shared distribution network → lower costs
Lose-Lose
Both worse off
Price war → lower profits
Win-Lose
One benefits at other's expense
Uses shared information → outperform competitor
Lose-Win
One loses, other benefits
Valuable technology given with little return
Key Takeaway
Win-Win → goal of cooperation
Competition → determines value division
115265531 BAITIA M1 Kenneth