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Lowlands, Group 2 - Coggle Diagram

- - - - Departure
      - Festival experience
        
        Information (app, timetable)
        
        safety and security
        
        Facilities (Toilets, showers, lockers)
        
        Food and beverage (bars, food stands)
        
        Programme (music, art, culture)
      - Ticket purchase
      - Travel and arrival
      - Camping
      - Entrance
  - - - Website
      - Social media
      - Ticket information
      - Practical info (FAQ)
    - - Lowlands app
      - timetable
      - on-site info
    - - Social media
      - Feedback
      - Updates next edition
- - - - Cinema's
      - Theater & Cabaret
      - Art
      - Science
      - Sports & Welness
- - - - Project process (Slack et al., 2022).
    - - Each area functions as an independent island (Slack et al., 2022).
  - - - Four V's
        
        Variation: Peak demand (once a year)
        
        variety: high (different types of stages/activities)
        
        Volume (output: low)
        
        Variability (Medium/high)
      - OQ/OW — Price/ Quality, Design/ Quick
- - - - Geographic
        
        netherlands and international
      - Demographic
        
        Young adults (main target group)
      - Psychographic
        
        Interested in music, art and culture
      - behavioural
        
        Multi-day, camping, returning visitors
    - - Geographic
        
        Location/ logistics
      - Performance
        
        quality, reliability, sustainability
      - power structure
        
        decision makers / contractors
- - - - Front Office
        Visible for Customer
        
        Physical Environment
        
        12 Stages
        
        Camping field
        
        Signage and wayfinding
        
        Toilets and Showers
        
        Food & Drink stalls
        
        Individual Visitor
        
        Their Expectations
        
        Their personal Comfort
        
        Their Behaviour and Choices
        
        Their Physical Position
        
        Other Visitors: 65.000 visitors
        
        Campsite Neighbours
        
        Crowd Behaviour
        
        Queue Behaviour
        
        Acts of Generosity
        
        Disruptive Behaviour
        
        Staff
        
        Artists and Performers
        
        Security
        
        Catering Staff
        
        Medical Staff
        
        Cleaning staff
- - - - Revived in 1993 as "A Campingflight to Lowlands Paradise" at Biddinghuizen (IamExpat, n.d.)
      - OM priority: Flexibility & quality
    - - Attendance and stage count expanded through the 1990s–2000s; Mojo Concerts formalised partnerships and supplier network
      - OM priority: Speed, quality, dependability
    - - Sold out every year since 2006 (Mojo Concerts, n.d.); capacity fixed at ~55,000–65,000, highly efficient replicable annual operation
      - OM priority: Costs, dependability
    - - Programme diversified beyond music into cinema, theatre, art, sports, wellness to keep the concept fresh at fixed capacity
      - OM priority: Innovation, redesign
    - - Not yet reached — the Saturation-stage innovation above is precisely what's delaying it; founder explicitly avoids "McDonaldisation"/franchising to protect long-term brand health (Drowned in Sound, 2018)