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Content Generation System, How much content can you produce in a week,…
Content Generation System
Level 1, inspiration and guidance centers
Inspiration
Target Audience Doc
Top 5 Company Doc.
Conduct research on what you consider the top 10+ companies that have success with the audiences you are looking to target.
Vision Boards
Gather visual sources that you want to insure your brand and organize them into relevant categories.
Create a document that identifies and brings practical data and research on your target audiences. Example: Astrologer females, age A - B, living in Phoenix AZ, making X -Y that spend time and money on astrology readings.
Guidance
Brand Color Board
Visual Themes Doc
A shot, 1-2 page of condensed design directions with no visual aids that describes direction for voice, appearance, and themes.
Fonts Document
Select 3 fonts, create a vision board
See: "Font Board Example" In the Astro-Garden Google Drive
Pick 5 coordinated colors. Include a color sample of each with 5 shades: +50B, +25B, 0B, -25B, -50B. Assign loose "jobs" for each color, for example: Font color, main color, accent color ect...
See: "Color Guide Example" In the Astro-Garden Google Drive
Level 2, make puzzle pieces
Written
Captured Quotes
Brand Story
Personal Journey
Event Recaps
Astrological Writing
Messaging
1 more item...
Photographs
Of Events
Of you doing work
Of who you work with
Of your fans
Of wins and success
Videos
Of readings
Of testimonials
Astro Weather Channel
Episonic Shorts
Graphis/Art
Digital assets like: logo
Branded Art
Level 3, solve puzzles
Use the inspiration and guidance from level 1, and level 2 puzzle pieces to assemble high value on brand content. At this level, focus on the "full picture" that each puzzle peice is assembling. Look for opportunities to get multiple uses out of puzzle pieces. It's helpful at this phase to constantly ask your self "how dose the storying I'm building right now, fit into the story I aim to tell?
Level 4, Documenting the plan for Success
Leveling with the Truth
Design a content creation & release strategy that is realistic and alighne with success. Include release frequency, dates, and time of day.
Add to you release strategy how you plan to connect your "full pictures" with your target audience. This is where you conciter things like social media platforms, blogs, websites and other digital funnels.
Pre-meditate follow up and lead capture
1 more item...
In what ways, and to what degree was your time consumed creating puzzle peices?
How much time can you dedicate in a week to creating content?
Define Success
How will you calculate marketing success?
What are your goals, and how do they fit into your strategy?
What is the best way to use my "full picture" level content to tell the overall stoty and messaging?
Categorize Finished products using the media type; photos, videos, ect. . .
Create "project" folders for things like "website" "Instagram" Ect. Copy all finished products into relevant project folders.
Aim to have several polished products of each content type you plan on releasing.
Take note of your process, and efficiency opertunities. Track your time.
All "See: (Insert Resource)" files can be found on Frank's dedicated Astro-Garden google drive folder
How much content can you produce in a week, keeping in mind 1/2 of your time will go to other marketing demands?
What dose you're budget look like?
How will this impact your expectations about the speed and size of your marketing returns?