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Concepts - Coggle Diagram
Concepts
Campaign 2:Money Moves
Money Moves teaches young people how to make better financial decisions.
The campaign uses the language and culture of young people without making banking feel too serious.
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Standard Bank should create a dedicated Money Moves Learning Room in their branches. The room would be a free, relaxed space where young people can learn about money while waiting in the queue or even visit specifically for financial education, Instead of simply waiting for their turn at the bank
The room would be equipped with computers or tablets and headphones, allowing visitors to watch short, engaging educational videos
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“Bank Your Future” encourages young people to start thinking about their financial future while they are still young.
Many young people only start thinking about saving and investing when they are older. This campaign teaches them that even small amounts of money can help them build a better future.
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Young people between 18 and 30 years old, especially students, graduates and young workers.
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Create a Standard Bank Money Labs at universities, TVET colleges and youth events.
The Money Lab will be a physical, interactive space where young people can learn how to manage money through real-life challenges.
Instead of a traditional bank branch, it feels more like a creative studio or a gaming space
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