Youth Loyalty and Rewards Campaign – 2022
Young Standard Bank clients, such as those with MyMo and Student Achiever accounts, were the target audience for this ad. Rewards were employed in the initiative, which ran from July 1 to December 31, 2022, to promote youth involvement with the bank (Standard Bank, 2022).
WalletWise – 2024–present
WalletWise focuses on improving financial literacy among young people. Budgeting, saving, borrowing, banking, scams, and obtaining study funds are among the subjects covered. During 2024's Global Money Week, Standard Bank vigorously advertized WalletWise (Standard Bank, 2024).
Youth Barometer: 2025–present
In order to better understand how South Africans between the ages of 18 and 35 handle their money, including spending, saving, borrowing, insurance, and long-term financial planning, the Youth Barometer was launched in 2025 (Standard Bank, 2025).