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NORTHLAND SEAFOOD & COASTAL FLAVOURS TRAIL, References - Coggle Diagram
NORTHLAND SEAFOOD & COASTAL FLAVOURS TRAIL
Product
Premium small-coach food trail
Route: Mangawhai → Whangārei → Paihia
Approximately two hours at each stop
Fresh Northland seafood
Local wine and non-alcoholic drinks
Small-group hosted experience
Partner Businesses
The Little Red Fish Seafood Deli – Mangawhai
Snapper fish and chips
Steamed pipi activity with a local host
Fresh seafood in a casual coastal setting
The Quay – Whangārei
Northland seafood platter
Oysters, mussels, prawns, calamari and grilled snapper
Omata Estate Chardonnay
Waterfront dining experience
Charlotte’s Kitchen – Paihia
Oysters and market fish
Paroa Bay Sauvignon Blanc
Non-alcoholic drink choices
Waterfront location at Paihia Wharf
Why these partners?
Fresh and high-quality seafood
Attractive coastal and waterfront locations
Use of local ingredients and beverages
Good customer reviews
Suitable food and drink choices
Each business offers a different dining experience
They support an authentic Northland tourism experience
Target Customers
Adults aged 30–65 years
Auckland Indian community
Cruise passengers
Retired travellers
Food and wine travellers
People interested in local seafood
Small groups looking for a premium day trip
Transportation
Premium mini coach
Comfortable small-group travel
Bayes Coachlines (transport partner)
Fuel stop: BP Connect Dairy Flat, SH1
Planned travel times between the three locations
Convenient pick-up and drop-off
Enough storage for passengers’ personal belongings
Supply Chain
Seafood and beverage suppliers
Partner restaurants prepare and serve the food and drinks.
Bayes Coachlines transports customers between the three locations.
The tour business manages bookings, timing and communication.
Customers receive one complete seafood and coastal experience.
Marketing
Website
Itinerary
Price
Online booking
Food and drink information
Safety information
Customer reviews and photographs
Social Media
Facebook and Instagram
Seafood and coastal photographs
Short promotional videos
Customer stories
Paid advertisements
Links to the booking website
Tourism Exhibitions
Promote the experience at tourism and food events
Meet travel agents and potential customers
Provide brochures and product information
Develop relationships with tourism businesses
References
Charlotte’s Kitchen. (n.d.).
Food and drink.
https://www.charlotteskitchen.co.nz/
Mangawhai Directory. (n.d.).
Little Red Fish.
https://mangawhaidirectory.co.nz/
The Quay Kitchen. (n.d.).
The Quay.
https://www.thequaykitchen.co.nz/
Tourism New Zealand. (n.d.).
Bay of Islands afternoon wine, food and craft tour.
https://www.newzealand.com/
Tourism New Zealand. (2024, August 13).
Trying New Zealand’s cuisine top on holiday to-do list.
https://www.tourismnewzealand.com/