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Overall campaign - Coggle Diagram
Overall campaign
Convergence
Billboard
TikTok video
Bus stop poster
YouTube video
Campaign includes:
Target audience
aimed towards 13-21 year olds
primarily for teens
products will appear to be relatable
casual body language
clothing
Release schedule
billboard and bus stop poster released first
these will help to promote upcoming video
Slogan
"Tied to you"
WIll be used throughout all products
Highlights human connection
links to the theme of the advert