Please enable JavaScript.
Coggle requires JavaScript to display documents.
the capitalist machine of self-enhancement - Coggle Diagram
the capitalist machine of self-enhancement
issues, additional topics
buying as being
consumerism and its ties with insecurity / self-enhancement strategies
how marketing targets insecurity
feminist lens: how beauty goods and treatments are targeted towards women fully on the basis of 'femininity essencials' to remain desirable
historical context
capitalism
consumerism
marketing strategies
historically which were the target emotional / societal points to sell things to consumers?
audience
women
consumers
marketing corporations
shopping entusiasts
technology
aids:
awareness
grasp of the ridiculous system of consumerism
unveils common marketing strategies
enhances issue:
more exposure of the good results in eventual giving-in and purchasing
exposure to the individuals in possesion of said material goods -> reframing as a a must to own
statistically more individuals reached
now new ways of reaching customer individually through AI chatbot tools etc.