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cultural capital and depictions of taste in the era of the internet and…
cultural capital and depictions of taste in the era of the internet and global marketing
historical context
cultural capital by Pierre Bourdieu
how taste and cultural capital looked before internet
internet and the exposure of it
issues, related topics
new forms of class distinction through culture
how marketing strategies utilise taste distinctions to amplify sales
the signs of certain taste and their evolution, relation to internet
audience
people of different social capital groups
internet users
internet non-users
technology
aids:
equalises access to social and cultural capital
exposes patterns of class distinction and taste formation to the excluded circles
enhances problem:
makes the creation of new traits of taste faster
gives taste new, never seen formats of distinction (e.g. going analog as a sign of wealth in a society which now depends on the interned and AI and doesn't have the luxury to 'log off') etc.