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"The grind economy": finfluencers, hustle culture & how…
"The grind economy": finfluencers, hustle culture & how platforms monetize aspiration
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Algorithmic monetization: platforms and middlemen paying for attention (creator payouts, affiliate links, paid clipping)
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1859-1937: Self-help classics: Smiles's Self Help, Carnegie's How to Win Friends and Influence People, Hill's Think and Grow Rich
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2008: Financial crisis and distrust of banks, Bitcoin appears
2020-2021: Pandemic retail-trading boom, GameStop, r/wallstreetbets and the crypto boom
2022: Andrew Tate goes viral, then is banned from major platforms
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1959: Amway founded, largest multi-level marketing company (earning by recruiting other sellers)
1987: The film Wall Street: "Greed, for lack of a better word, is good."
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Teens and young adults (ca. 15-25), especially young men
Young women, through mirror trends (girlboss, tradwife content, girl math)
Young people from low-income backgrounds: most drawn in, least able to absorb losses
Classmates, partners, teachers, family, through the spillover of misogynistic narratives
Recommendation algorithms reward extreme, emotional content
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Loneliness and male status anxiety: money as the route to status, respect and dating success
Laura Bates, Men Who Hate Women (2020)
Anne Helen Petersen, Can't Even (2020)
Hilke Schellmann, The Algorithm (2024)
Erin Griffith. "Why Are Young People Pretending to Love Work" (2019, NYT)
UCL & University of Kent, Safer Scrolling (2024)
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Louis Theroux: Inside the Manosphere (Netflix, 2026)
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