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Tiktok advert - Coggle Diagram
Tiktok advert
Platform
Tiktok
Social media
Not traditional
Form
Social media advertisement
Audiovisual
Tiktok advert
Content
Powerade bottle
Model
Football
Narrative
Model(s) drinking powerade
Model(s) playing football
Promotion of drink
Representations
Nothing is impossible
Drinking the drink can help to achieve these impossibles
You can be like any athlete
Audience
12-21
Younger generation
More appeal
Visual codes
Powerade bottle being drunk
Model(s) in sports clothing
Model(s) playing football
Technical codes
Landscape
Front-on view as well as side-on views
Both model(s) and beverage central to most frames
Written codes
Slogan
Wording in advert leading up to slogan
Font: Impact
Audio visual codes
Most shots raw and gritty
Some editing with most transitions being produced in filming
Light and dark shots
Distribution
Tiktok
Social media distribution
Online