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Pop-up advert - Coggle Diagram
Pop-up advert
Platform
Website
Digital print
Online
Form
Digital print
Online
Pop up on a website
Content
Powerade bottle
Model holding powerade bottle
Model in sports clothing with a football
Narrative
Model is on a football pitch playing football
Needs hydration
Drinks powerade
Representations
Nothing is impossible to achieve
Sports can still lead to success
To drink powerade is to boost yourself and achieve impossible
Audience
12-21
Younger audience for appeal
Football is most watched by a younger generation who are more into the sport
Visual codes
Powerade bottle
Sports clothing
Football
Technical codes
Landscape
side-on view
Model central to frame
Written codes
Slogan
Powerade branding
Font: Impact
Distribution
Online
Website
Across many different websites so that there can be Powerade pop-ups for my campaign