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Promotion and Selling - Coggle Diagram
Promotion and Selling
Advertising
Examples
TV Advertisements
Social Media Ads
Billboards
Advantage
Reaches many customers
Limitation
Can be expensive
Sales Promotion
Examples
Discounts
Coupons
Free Samples
Advantage
Encourages customers to buy
Limitation
Usually has a short-term effect
Personal Selling
Examples
Sales Assistants
Personal Demonstration
Phone Sales
Advantage
Personalised communication
Limitation
Requires more time
Public Relations
Examples
Community events
Media releases
Charity activities
Sponsorship
Advantage
Builds a positive reputation
Limitation
Public reaction cannot always be controlled