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Overall campaign - Coggle Diagram
Overall campaign
Slogan
'Nothing is impossible'
Create relationship with audience
Believe that by purchasing the product the impossible becomes very possible
Target audience
Focusing my campaign on the youth generation (12-21)
Boost their morales and give them confidence to believe that they can achieve anything
Younger generation is more interested in football and sports
Release schedule
Summer (end of)
Release one of the products every week
Build hype and gain more attention where audience grow further interest
Convergence
Across all products I would like to use the same people
Surround the campaign around the same individuals
Familiarize the faces across all the advertisement products
Fonts/style
Use a bold and noticeable font
Impact font
Style being seasonal for the new premier league season
Colour scheme
Bright colour scheme
All products will draw eyes and attention
Pinks, blues, yellows, oranges