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Chapter 9"
Survey Research
A research design used to collect…
Chapter 9"
Survey Research
A research design used to collect information from a sample by asking questions about their attitudes, beliefs, behavior's, or characteristics
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- Characteristics of Survey Research
A systematic way to collect information from a sample through standadized questions
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- GTCC Application
Survey research can help university Transfer Services better understand student needs and improve services
Use of Results
- Improve programs and outreach
- Inform workshops and resources
- Support strategic planning
Example Questions
- Why do you plan to transfer?
*What support services do you find most helpful?
- What barriers are you facing?
Purpose
Learn about students transfer goals, challenges, and support needs
- Types of Survey Questions
Different question formats are used depending on the research purpose
Restricted Questions
Limit responses to specific options (i.g. Yes/No, multiple choice)
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Rating Scale Questions
respondents indicate a level of agreement, frequency, or importance (e.g. Liker scale
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- Survey Administration Methods
Surveys can be delivered in different ways, each with advantages and disadvantages
Group Surveys
Administered in person to a group (e.g. classroom, meeting, event)
Strengths:
Higher response rates, can clarify questions
Limitations:
Limited to accessible groups, potential influence from others
Online Surveys
Administered via email, web link, or online platform
Strengths:
Fast, convenient, cost effective, automatic data collection
Limitations:
May exclude those without internet access, potential for lower response rates
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- Interview surveys
A survey method where question are asked verbally by an interviewer
Role of the Interviewer
- Follows the survey protocol
- Explains questions clearly
- Remains neutral (avoids leading respondents)
- Encourages participation
- Helps build rapport
Strengths
- Higher response rates
- Can clarify questions
- Useful for complex or sensitive topics
Types of Interview Surveys
- Face to face interviews
- Telephone interviews
- Structured interviews
- Unstructured interviews
Limitations
- More time and costly
- Potential interviewer bias
- Required training and consistency
- Designing and conduction Surveys
Carful planning helps ensure valid, reliable, and useful results
Choose the survey method
Select the best mode (mail, group, online, interview)
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analyze and interpret data
Look for pattern, trends, and meaningful findings
- Bias in Survey Research
Bias can affect the accuracy and validity of survey results
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