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Labov (1972) - Coggle Diagram
Labov (1972)
methodology
participants
264 employees
TIme
1962
acted as a customer
asked for fourth floor
Findings
Saks
the highest status
62%
Macy's
Middle status
51%
S. Klein
Lowest status
20%
Initial hypothesis
Higher social status
more pronunciation of postvocalic /r/
lower social status
less pronunciation of postvocalic /r/
Casual and emphatic importance
style shifting affects people's speech
Causal - Less likely to pronounce /r/
emphatic - increased pronunciation of /r/