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Group 1, Digital Marketing Plan - Coggle Diagram

- - - - Political
      - Technological
      - Economical
      - Legal
      - Social
      - Environmental
    - - Competitive rivalry
      - Threat of new entrants
      - Power of customers
      - Threat of substitute products
      - Power of suppliers
  - - - Strengths
      - Weaknesses
      - Opportunities
      - Threats
- - - - A: achievable
      - R: realistic
      - M: Measurable
      - T: time
      - S: Specific
    - - Example: "Increase online sales by 20% in three months"
    - - Metric used to measure progress towards the objective
        
        Example: Ecommerce conversion rate
- - - - Increase online sales by 20% in 6 months
  - - - Conversion rate, ROAS, CPA, AOV