Please enable JavaScript.
Coggle requires JavaScript to display documents.
Marketing Digital Strategy - Coggle Diagram
Marketing Digital Strategy
MEASUREMENT AND ONGOING OPTIMIZATION
The continuous optimisation cycle
Data
Insight
Decision
Action
Measurement
Learning
Optimisation
CONTEXT ANALYSIS
Internal context
Digital presence
Digital capabilities
Customer and data assets
Synthesis
Swot
External context
Porter's five forces
Market and competitors analyses
PESTLE
CUSTOMER AND VALUE
Value exchange
Value preposition
Value preposition
Customer need
Customer understanding
Buyer persona
Customer journey
Needs and motivation
Customer segments
Digital touchpoints
E-Marketing mix
Place
Promotion
Product
Price
Value preposition
Example: For [segment] that needs [need], [brand] is [concept] that [differentiator] and communicates a benefit
OBJECTIVES
SMART
Specific
Measurable
Achievable
Realistic
Timed
Objective
What
KPI
How
Target
By When/Value
CHANNELS AND EXECUTION
Strategies
What
Why
Tactics
How
Example
Search ads, Website, Influencers, etc
From objective to tactics
Objective
Tactics
Evaluation