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HT EC Socom Performance Tracker - Coggle Diagram
HT EC
Socom Performance
Tracker
Objectives
Understand which source of growth of Socom is working
Tracking performance for each source of growth, compare with target, compare with average pipeline
Knowing growth trend of each source by timeline (week, month, quarter) vs previous period
Define potential list of Creator to connect
Support better planning on Socom
Filter by Brand, by Platform
Get more insight on content development to improve
Source of Growth
Self Livestream
Tracking Metrics
Livestream Quantiy
Total Guided GMV from Livestreams
Guided GMV MoM Growth
Guided GMV / Livestream
Top Creators with Highest GMV Driven
Performance by Time Slots
Performance by Campaign Type
Total Views
Total Clicks
Total Item Sold
Total Orders
AOV
ASP
Views to Clicks Rate
Clicks to A2C Rate
Views to Orders Rate
Total Buyers
GMV per Buyers
Average Order per Buyer
Total A2C
A2C to Orders Rate
Total Comments
Self Videos
Tracking Metrics
Videos Quantity
Total Guided GMV from Video
Guided GMV MoM Growth
Guided GMV / videos
Top Content Pillar with Highest GMV Driven
Total Production Cost
Total ROI
Detail Performance by Videos
Top Content Angles with Highest GMV Driven
Affiliate
Tracking Metrics
Guided GMV
Cancellation Rate (Orders from Affiliate)
ROI
Total Samples Cost
Total Booking Fee
Total Commission
Guided GMV Contribution by Campaign Type (Open or Target or MNC)
Revenue Sources (Creator Only)
Videos
Tracking Metrics
Videos Quantity
Total Guided GMV from Video
Guided GMV MoM Growth
Guided GMV / videos
Top Creators with Highest GMV Driven
Top Videos with Highest GMV Driven (Need to be checked)
Livestreams
Tracking Metrics
Livestream Quantiy
Total Guided GMV from Livestreams
Guided GMV MoM Growth
Guided GMV / Livestream
Top Creators with Highest GMV Driven
External Traffic
Tracking Metrics
Total Content Quantity
Total Guided GMV from External Traffic
Guided GMV MoM Growth
Guided GMV / External Content
Top Creators with Highest GMV Driven
Types
Creator
Goals
Increase UGC (focus Sales Driven Content)
Recruit more sales generated creators
Define creator segment
Improve GMV per Creator
MCN
Goals
Define MCN segments
Build relationship
Minimize sample cost
Data Source
Shopee
TiktokShpo
Self Generated Data