Please enable JavaScript.
Coggle requires JavaScript to display documents.
4P (Product, Price, Place, Promotion) - Coggle Diagram
4P
Product
Features
What does it do?
Size, colour, materials, functions
-
Design
Aesthetics ergonomics, packaging
Branding
Logo, name, brand identity
Variety
Different sizes, flavors or etc.
-
Price
-
-
Discounts
Sales, seasonal reductions, colume discounts
-
-
Place
-
Distribution Channels
-
Indirect
selling via wholesalers, retailers
Logistics
Warehousing, inventory management
-
-
-
-