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How do we rebrand Seeds of Renaissance?, How do we roll out a content plan…
How do we rebrand Seeds of Renaissance?
What materials and context do we need?
What are our social media handles?
What is the design system for SoR?
What is the name?
What is the brand guidelines?
How do we the launch?
Who does what?
When is the launch date?
Between 1 Oct to 1 Nov
What is the marketing plan around the launch?
What is the rollout timeline?
🔥 What are our OKRs for the rebrand?
2R becomes SoR (and Life Itself backgrounding) announced and shared with our community and wider afield (and perhaps used as an opportunity for re-engagement of existing community)
Who do we email on launch? (Where is that list?)
What is our press release?
How / what is the implementation of the rebrand?
✅ Which substacks come and go?
What happens to OtM (overthemountains.substack.com)?
It migrates to become Seeds of Renaissance podcast. Could even migrate on substack now
What happens to news.lifeitself.org?
What happens to our email lists?
Does Life Itself list get ported to SoR?
What happens to SoR list?
What happens to praxis ecology list?
What happens to dev spaces?
Do we announce the launch?
Yes, this is a big chance for "renewal"
Who do we announce launch/change to and how?
What happens to legacy material?
Minor importance. Can be done later. More important to move forward
What happens on YT to Life Itself stuff?
What happens on insta to LI stuff?
it's already gone / hidden and we leave as is?
What happens on YT on 2R materials?
very little so don't worry
What happens to OtM legacy material on YT?
Little enough that could rebrand the cover image. Will still have the OtM references in jingle but just leave for now and keep rolling
How does the "shop" need to be setup b4 we can announce?
What are the key CTAs we want to point people to?
What is minimal and pretty good for website?
Does the shop need to be setup?
quite a bit b/c this is a big opportunity to share
What is media house landing page?
Does YT need refactoring?
How do we roll out a content plan for Seeds of Renaissance?
What is our content strategy?
What content?
Audio / video oriented with some text (often text/scripts as source)
Where?
For whom?
Do we have a "rich" "newsletter" distinct from podcast?
no, for now
What is the newsletter?
What content are we producing?
Where does it get released?
What things go on our YT channel?
Why is Nate Hagens an inspiration/
What gets posted on substack?
What get posted on social media?
How do we distribute podcasts going forward?
What is our strategy & brand guidelines/narrative?
:smoking: What is the vision?
✅ What is the mission
✅ What is our value propositions?
✅ To whom?
✅ What are our offers (and which are core)?
🔥 What's our consumer funnel?
What are our CTAs?
Are we using substack subscriptions?
Sure, but not a priority
What's our funnel(s)?
What's our main outcome(s) we want?
🔥 What are our OKRs for the next X time?
What is the design system for SoR?
🔥 What is the moodboard?
🔥 What is the design system? (fonts, colors, sample pdf, sample web page)
✅ What is the logo?
:arrow_double_up: What is the brand voice?
What is the press back for SoR?
What is the press pack? (blurbs, etc incl social media)
What are our social media handles?
What are our SoPs
What is our content pipeline?
What infra do we need?
What CRM?
What email collection system?
What course delivery system?
What event registration system?
What social media posting / scheduling system?