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Youngster in the Market - Coggle Diagram
Youngster in the Market
- Budget & Price Sensitivity
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Focus on discounts, coupons & combos
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- Real-Time Mobile Connectivity
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- Brand Identity & Street Cred
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Streetwear, sneakers & hype culture
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- Ethical & Sustainable Values
Thrift, vintage & recycled goods
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- Peer Influence & Social Approval
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- Social Media Trends & Hype
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- Digital Payment Convenience
Instant QR/UPI, tap-to-pay & Apple Pay
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- Sensory & Try-Before-Buy Experience
Testing fit, fabric feel, or scent
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Showrooming: test offline, buy online