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OTHER TYPES OF TEXTS - Coggle Diagram
OTHER TYPES OF TEXTS
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PROMOTIONAL TEXTS
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This isn't advertisement because in this texts you want to find true information > information is much more relevant
Features
Multimodality: combination of text and image > the picture allows the text to not be too specific avoiding to became too boring
Monologue: these texts don't use first personalization, because it's the information intself that should be valid not the person who tells you; using the person could be problematic hence they don't (lack of sender identification)
Cognitive presentation: text in order to make them not boring they follow binary opposition between boring and exiting
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Tautology > stereotypes, pre-packaged expectations about destination
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Verbal techniques: comparison, key word, testimony (you bring other people talking about their own experience), ego-targeting (second personalization, you will enjoy this, you will have fun), humor