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Thought Leadership Map - Coggle Diagram

- - - - Discover, Define, Deliver serialized
      - Seeds the book launch
    - - Long cycles, committee buying
      - Change management
      - Renewal is the real sale
    - - Three topics every executive owns
      - Human voice vs AI content
      - PR as search infrastructure
    - - Medtronic and Stryker to founder
      - 2,300 episodes as a biz dev machine
      - Sprints vs retainers, building for exit