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Digital Marketing - Coggle Diagram
Digital Marketing
Measurement and ongoing optimization
Data
Insight
Action
Measurement
Learning
Optimisation
Costumer and value
Understanding the customer
Value exchange
Proposition
eMarketing mix
Journey
Objectives
SMART objectives
Connection of objectives, KP and target
Crafting
Internal
PESTLE
Porters 5 forces
External
Evaluate current situation
Current digital presences
Digital capabilities
Customers and data assets
Performance review
Channels and execution
Strategy VS tactics