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Andrew H, Principals, Not everybody likes to drink whiskey neat. But the…
Andrew H
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Key success themes
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Fan connections
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Key Persona target
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Roughly 30–50. Has lived through divorce, loss, addiction, mental-health struggles, or simply enough life to recognize an honest song. Lyrics matter more than genre.
Between the Lines, High Tide, L Is For, Finding Firsts, and Bibles in Hotel Rooms. They come for the song that says what they have not.
Americana, acoustic country, sad country, songwriter playlists, late-night drives, songs about starting over
Promotion for The Ten Year War specifically identified Noah Kahan, Zach Bryan, and The Lumineers as audience reference points. The record itself is categorized as Americana and centres on heartbreak, reflection, and resilience.
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Revenue Pathwas
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Future considerations
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Advertising promo uplift
current 600$ and achieving 1/3 of top artist who spends $20,000
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Principals
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If it doesn’t mean something, don’t put it out.
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We’re here to tell the truth, play it like we mean it, and take care of the people who keep showing up. Not everybody has to get it but the right people will.
Make something honest out of the shit we live through, and share it with the people who’ve been there too.