Please enable JavaScript.
Coggle requires JavaScript to display documents.
Merits Imara - Coggle Diagram
Merits Imara
Places
Savannah
Tropics
Desert
Outback
Forest
Summit
Mountain
Horizon
Feelings
Free
Travel
Open
Wild
Fly
Space
Animals
Cat
Leopard
(L801) Jaguar
OUT due to Zippie Lion / Simba
Idea
Develop a brand which speaks to our market
Offers a personality
Can be used for additional products
4 wheel version
Children's seating system
Junior model
Delivers a strong image
Planets
Moon
Sun
Earth
Imara
PLUS
Could align with Motivation Africa's work, message etc
MINUS
Confuse messaging, sales
Limit sales outside Swahili speaking countries
Doesnt deliver an image
RT2
PLUS
Clear focus for brand addition
Could be built on for future product lines using same base
MINUS
Doesn't have a personality
Doesn't deliver a band
Letters rather than image
Trees / Plants
Vehicles /Transport