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AT1 - VERGE BODY SKINCARE BRIEF - Coggle Diagram
AT1 - VERGE BODY SKINCARE BRIEF
DUE DATE
23 August, 2026 by 11:59 PM
EVD Due - Smallest File Size PDF
PACKAGING REQUIREMENTS
Create Three (3) different variations of the packaging
Primary Packaging - Choose materials based on their recyclability that ensure brand integrity. Use glass, metal etc. Recycled plastics are also an option.
Label Design - Craft a label that includes essential information such as beneficial properties, key ingredients and suggested uses.
Closure - Consider tamper-evident closures to guarantee the product’s safety and quality.
Ensure compliance with labelling regulations for skincare, including ingredients, safety warnings and any specific requirements for product claims.
The Die Cut must be set up ready to print, to finished print standards. Needs to be compiled as a package in industry standard software. (Die Cut Included)
OBJECTIVES & KEY ELEMENTS
Stylish & Modern: Sophisticated yet approachable. Use contemporary language and design-forward descriptions
Avoid jargon or exclusivity. Use phrases like “for all skin types,” “your unique beauty,” and “every age, every identity.”
Transparent about ingredients, processes, and values. Avoid exaggerated claims.
Place the Vergē logo prominently to establish brand recognition.
A range of greens highlight the brands environmental and ethical values & soft contrasting colours.
Clean and elegant fonts that reflect the brand’s sophistication while ensuring readability.
Use faces and bodies that display the inclusivity of the brand. All shapes, sizes, identities and ages.
TARGET AUDIENCE
USP: For Every Body
Ages: 16-96
Interests: clean living, social activities and high-quality skincare
hobbies: art and culture, environmental and inclusive advocacy
values: natural and ethical products, community and sharing