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VERTICAL RELATIONS (Topic 4) - Coggle Diagram
VERTICAL RELATIONS (Topic 4)
Vertically Integrated Firm
Vertical Supply Chain
Problem
DOUBLE MARGINALISATION
solution
CONTRACT SOLUTIONS
Two-Part Tarif Strategy
Revenue Sharing
HOW TO MONITOR RETAIL
DIRECT POS
VMI
Why is it the best?
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CONSUMER-DRIVEN TRACKING
RFID TAGS
3rd PARTY AUDITS
Resale Price Maintanance
Quotas
Wholesale Only (Linear Price)
RETAIL COMPETITION
Manufacturer POV
PRO :check:
Vertically Integrated Monopoly
CON :red_cross:
FREE RIDER PROBLEM
solutions:
4 VERTICAL RESTRAINTS
(legal but strict fix)
PRICE FLOOR (illegal in EU)
SELECTIVE DISTRIBUTION NETWORKS (criteria)
EXCLUSIVE TERRITORIES
PRODUCT DIFFERENTIATION
Darkside
FORECLOSURE
INPUT FORECLOSURE (from producer)
CUSTOMER FORECLOSURE (from retailer)
SELF-PREFERENCING
ANTI-TRUST RISKS
MARGIN SQUEEZE
ALGORITHMIC BIAS
DATA HOARDING
RESTRICTING HARDWARE ACCESS
REGULATORY RESPONSE