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LUXURY BUYERS PURCHASING ASPECTS - Coggle Diagram
LUXURY BUYERS PURCHASING ASPECTS
FINANCE
RESALE VALUE
INVESTMENT VALUE
VALUE FOR MONEY
BRAND IMAGE
HERITAGE
PRESTIGE
LUXURY IDENTITY
EMOTIONAL VALUE
CONFIDENCE
SELF EXPRESSION
ACHIEVEMENT
PRODUCT QUALITY
PRODUCT QUALITY
CRAFTMANSHIP
DURABILITY
PURCHASE EXPERIENCE
VIP CUSTOMER EXPERIENCE
PREMIUM PACKAGING
LUXURY STORE
EXCLUSIVITY
RARE COLLECTION
HIGH DEMAND
LIMITED COLLECTIONS
PERSONAL FACTORS
INCOME
PERSONALITY
LIFESTYLE
PRICE PERCEPTION
PREMIUM POSITIONING
INVESTMENT PIECE
HIGH PRICE~HIGH VALUE