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Event Lead input *contact info:* Email (minimum) Mobile phone (ideal)…
Event Lead input
*
contact info:*
Email (minimum)
Mobile phone (ideal)
Tier 3 (Passers) :walking:
5% effort
Email
Here the goal is te guage INTEREST only. Not booking a time. Just see if they can benefit
1 - Thx for coming by the booth
add context from the convo you had at conference
with short video and/or text reminding them of Partake and what results we achieve with cities
add PHOTO of yourself at the booth
then enroll them into "drip campaign"
Make them AWARE of the results they can expect & what others have experienced
video testimonial
research paper summary
newscast clip
"did you know?"
ROI projections
..... total emails should be "infinite"
Tier 2 (Good Convo) :handshake:
25% effort
SMS
1 - Thx for coming by the booth
keep it extremely short
add context
add contact card
subsequent text is PHOTO of yourself
(this should be a template !! easy to send fast)
2 - Start Workflow (checked email?)
nudge them to check email to pick a time to chat because in the email can suggest time options easier and book easier
Email
1 - Thx for coming by the booth
add context from the convo you had at conference
with short video and/or text reminding them of Partake and what results we achieve with cities
add PHOTO of yourself at the booth
2 - Start Workflow (Option Book)
this starts a sequence of emails that will automatically recommend 2 days (2 times each day) in the near future for booking a meetin
don;t make it "salesly" just focus on reconnecting with the person
sprinkle in value at every email:
video testimonial
research paper summary
newscast clip -
"did you know?"
ROI projections
..... total emails should be 5
------> THERE MUST BE A BREAKUP EMAIL, then go to "drip campaign"
...
..........
Phone
the occasional phone call as time goes by, 5 times max
if you run out of :green_heart:, then up these numbers
Tier 1 (Heart to Heart) :green_heart:
-Most effort placed here (70%)
SMS
1 - Thx for coming by the booth
keep it extremely short
add context
add contact card
subsequent text is PHOTO of yourself
(this should be a template !! easy to send fast)
2 - Start Workflow (checked email?)
nudge them to check email to pick a time to chat
because in the email can suggest time options easier and book easier
Email
1 - Thx for coming by the booth
add context from the convo you had at conference
with short video and/or text reminding them
of Partake and what results we achieve with cities
add PHOTO of yourself at the booth
2 - Start Workflow (Option Book)
this starts a sequence of emails that will automatically recommend 2 days (2 times each day) in the near future for booking a meetin
don;t make it "salesly" just focus on reconnecting with the
ideally
sprinkle in value at every email:
video testimonial
research paper summary
newscast clip
"did you know?"
ROI projections
.....
total emails should be 8
:phone: Phone (Manual)
Goal is to thank & book a meeting
Inside the email sequence, there are tasks to call these leads
in addition, the rep should have a close eye on a list of these :green_heart: prospects and follow up consistantly
do not give up until they have told you no or they ghost you after 25 attempts
Do not stop until they tell you to kick rocks or 25 call attemps or book meeting