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Social media, brand persona لما نيجي نبني البراند بيرسونا بتاعتنا في…
Social media
ANALYSIS
STRATEGY
REPORTING
CREATIVE BRIEF
brand persona لما نيجي نبني البراند بيرسونا بتاعتنا في الاستراتيجي عندنا 6 نقاط مهمه
create an overview of you brand
create a mission statement
brand pillars
imagine the brand as a human
write the key brand persona
list the characteristic of the brand you want to highlights
WHAT IS SOCIAL
MEDIA ANALYSIS?
DISCOVER YOURSELF AND
OTHERS Collecting data from social media platforms and evaluating that data to make business decisions.
why social media analysis is important ?
Developing your strategy
Tracking competitors
Evaluating Your Best
Strategy
Improve content quality
Understanding your client
Measure the social media
ROI
What is SWOT Analysis?
Opportunities,
Threats.
Weaknesses,
Strengths,
WHAT IS SOCIAL
MEDIA STRATEGY?
A summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you are succeeding or failing . every post , reply , like and comment should serve a purpose
social media strategy components
Goals & Objectives
There is no strategy without goals.
Increase brand awareness.
Generate leads and sales.
Grow your brand’s audience.
Increase community engagement.
Increase web traffic.
smart means
Specific
Time-Based
Measurable
Achievable
Buyer Persona
Background
Interests
Pain Points
Goals
Content
Keywords
Buying Motive
Understand your customers and prospects better
Tailor content, messages.
discover the so i can
Differentiate your content approach and formats
Target your customer right.( ads )
STEPS TO BUILD BUYER PERSONAS
Do Complete audience research
Identify customer pain points
Identify customer goals
Understand how your brand can help
Turn your research into buyer personas
Brand Persona and Tone of Voice
A brand persona is a collection of personality traits, attitudes and values that your brand showcases on a regular basis to help connect with a certain audience segment. A brandpersona can be a person, character, mascot or idea
هنتكلم عن تكوين شخصيه البراند زي ما كان عندنا شخصيه للعميل لازم يكون عندنا شخصيه للبراند بتاعنا
KEY BRANDING PERSONAS
Caregiver:
Competent:
Excited:
Rugged:
Sophisticated:
HOW TO CREATE IT?
IMAGINE IT AS A HUMAN
Communication Message
Channels
Content Strategy
Content Calendar
Reporting Periods And Deliverables
Schedules And Timelines