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AS1 - Coggle Diagram
AS1
Social Media Positioning
Create a brand positioning map
Create a SWOT analyzing 3 platforms
Select 2 platforms based on research
Research target identity
Characteristics
Platform usage
Online habits
Analyze competitors
explain and identify methods of engagement
Develop canned responses a troll and unhappy customer
Investigate current customer attention span
Summarize relevant legislation and policies
Research & Planning
Unpack the brief
Research brand identity systems
Research emerging trends and their impacts
Conduct a personal analysis
Brainstorm logo development
Create min of 20 logo concepts
Seek feedback and select an appropriate design
Production
Create the final logo
Design a business card
Discuss printing process and obtain a quote from a printer
Create a print-ready PDF
Create a resume and apply personal branding
Document feedback and refinement
Deliverables
EVD Smallest PDF size
Logo Style Sheet PDF
Business Card & Resume print ready PDF
Evaluation
Reflect on how the process impacted your design
Describe your identity and intended voice
Explain and evaluate intellectual property
Content and Planning
DEvelop a marketing strategy
Create a calendar and schedule
Setup profiles on selected platforms
Due Date
Week 09
Client
Teacher/Self