Please enable JavaScript.
Coggle requires JavaScript to display documents.
Components of the product brief - Coggle Diagram
Components of the product brief
Staff
Oriana
Project Manager
Marketing and PR Officer
Krishner
Graphic Designer
Will create branding and logo
Gathers audience feedback
Andrew
Create Storyboard for the title sequence
Video Editor
VFX Artist
Products
Logo
Represents Brand Ethos (Fun, upbeat, lively, educational)
modern
Reflect Commitment to user generated content
simple
To be used across multiple social medias
Title Sequence
For flagship programme "make me a baker"
Exiting
Unique
Feature content from shows
Use information from sponsors
Show location seen in the show
Other information
Planning, testing and production window is six months
Title sequence is 30s
Advancing visions is the company that has taken on the contract
Brand name is Treat TV
Broadcasts reality cooking programmes
channel features user generated recipe vlogs and talk shows with famous chefs
Logo is used to help develop brand identity
Target Audience
18-50 year olds
Range of cultures and ethnicities
wants to be inclusive as possible
Flagship show broadcast at 7:30 PM