Please enable JavaScript.
Coggle requires JavaScript to display documents.
Analysis - Coggle Diagram
Analysis
-
CORRESPONDENCE ANALYSIS - find and visualize relationships between groups of "category" data (brands and customer opinions)
The closer a brand locate to a keyword point, the more strongly survey respondents over‑associate that image with that brand compared with the category average.
-
MaxDiff (Maximum Difference Scaling - Best - Worst Scaling) - a survey method that asks people to pick the "best" and "worst" items from a small list >> Forces people to make clear trade-offs*
Use Cases - product development, marketing, and feature prioritization
-
-
-
-
-
-
-
How it Works
- Show a subset: The survey shows a small group of items at a time (usually 3 to 5).
- Choose extremes: The respondent picks the item they like the most and the item they like the least.
- Repeat: The survey repeats this process with different combinations of items until every item has been shown several times.
-