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GUIDANCE IN APPROACHING A CASE STUDY
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GUIDANCE IN APPROACHING A CASE STUDY
2. Analysing a case study
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4. Making recommendations
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5. Steps in writing a report
1. Introduction
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Context of the company
SWOT analysis
Porter's 5 forces
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3. Discussion
Cause of the issue
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Provide reasons, calculations & evidence
4. Action Plan
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Possible risks and how to mitigate/ manage them
If all goes wrong, what alternative solutions are available?
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3. Elements of a case study
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- Threat of new entrants - how easy it is to enter the market
1, Internal Competition - current competition in the market
- Threat of substitutes - Analyse goods/service that may take over
- Customer Bargaining Power - brand loyalty, sensitivity of consumers to price
- Supplier bargaining Power - Relation with suppliers, analyse the power over supplier pricing
- History, development &
growth of the company
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- Financial Statement Analysis
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- Corporate level Strategy Analysis
-Understand the company's mission & goals
-Analyse any changes in goals & why
- Structure & Control system Analysis
Analyse the company's:
-Control Systems
-Internal Controls
-Test of Controls
1. What is a case study?
History
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Developed during 20th century @ Harvard
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What is a case study?
Real-life events, oppurtunities & challenges faced by companies
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