Please enable JavaScript.
Coggle requires JavaScript to display documents.
Managerial Techniques-Marketing Research MIND MAP - Coggle Diagram
Managerial Techniques-Marketing Research
MIND MAP
Marketing Concept & Need for Information
Customer focus
Market insights
Satisfaction
Decision support
Secondary Data & Customer Databases
Internal data
External reports
Customer databases
Analysis
Proposal
Brief
Marketing Research Process
Problem definition
Data collection
Analysis
External reports
Behavior
Patterns
Findings
Observation & Online Listening
Netnography
Real context
Hidden behavior
Online communities
Mystery Shopping & Brand Research
Secret customer
Experience
Evaluation
Emotions
Focus Groups & Projective Techniques
Moderator
Discussion
Associations
Collage
Qualitative vs Quantitative Research
Samples
Interviews
Surveys
Why? vs How many?
Qualitative Data Analysis
Coding
Reflection
Themes
NVivo
Questionnaire Design
Clarity
Question types
Bias
Scales