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How to analyse a Case Study, image, image, image - Coggle Diagram
How to analyse a Case Study
Analysis of a Case Study
:
Read the case study several times
Make further efforts to understand and grasp specific factual matrixes
Thoroughly examine the issues with which the company is confronted
Determine lenght and complexity
10 important points in Case Study analysis
Find out likely opportunities
Do an adequate number of ups and downs
Do a thorough analysis
Support answers and opinions with supporting evidence
List the problems and issues
Write down recommendations in the order of their feasibility
Read the case twice
Support suggestions and recommendations with reasons
Review the suggested action plan again
Avoid giving a recommendation which may have negative consequences
Structure of report
Discussion
: Cause of issue, why the recommendation, reasons, calculations and evidence
Action plan
: What needs to be done, risks and responses, possible alternatives
Recommendation
: Brief reasons for recommendation
Conclusion
: Short summary and key takeaway from report
Introduction
: Summarise the case and identify the main problem (SWOT, Porter, Ratio analysis)
Structure of argument: Stephen Toulmin (1922 - 2009)
B =
Backing
: Evidence or reason in support of W
Q =
Qualifier
: modality expressing the strength or certainty with which C is asserted
W =
Warran
t: Rule or principle that justifies the step from D to C
R =
Rebuttal
: statement of exceptional circumstances that may limit or undermine the strength or certainty of an argument
D =
Data
: observation, statement or fact offered as evidence
C =
Claim
: conclusion to be justified
Porter's Five Forces
Internal competition (rivalry)
Threat of substitutes
Supplier bargaining power
Customer bargaining power
Threat of new entrants
Elements in a comprehensive Case Study
Recognition of the company's internal strengths and weaknesses (S and W of SWOT analysis):
Internal environment, value-creating functions of the company
The temperament of the external opportunities and threats surrounding the company (O and T of SWOT analysis):
External environment, industry and macro environments
History, development & growth of company over time
: Critical incidents, past strategies and structures, development over time
Financial statements of a company
: Overall health of an organisation, analysing financial statements
The kind of corporate-level strategy pursued by the company
: Identify company's mission statement and goals, relationships between business lines, what kind of business and nature of subsidiaries, mergers and acquisitions, and changes in strategies
Company's structure and control systems relative to its strategy
: Control objectives, internal controls and test of controls
Recommendations
: Should increase future profitability, should be inline with analysis, specific to each case
Product life cycle model
:
Growth
Maturity
Introduction
Decline
