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WIU Storyworld - Coggle Diagram
WIU Storyworld
Inspiration
Kueh Lapis
Childhood Snack in SG
Connects people
Labour-intensive
Requires 20-60 layers individually poured
Expensive $$$
Rainbow Lapis made using a steamer
Many tiers of the steamer
Resemble Barbie Dreamhouse
Character Design Inspiration
Cute concept
Cookie Run Kingdom, Crossy Road, Roblox
Video game style
Mascot to feel approachable
Visually appealing
Character looks friendly
Bright colours
Fun, outgoing
Eye-catching
Influencer Concept
Appeal to Gen Z
Spend a lot of time on social media
Watching videos by influencers
A natural spokesperson to educate and inform
MRT
Connects people to places
MRT stations
Main mode of transport among Gen Z
Cultural Significance
Eaten during celebrations
Chinese New Year, Hari Raya, Deepavali, Christmas
Appreciated by all cultures
Origin
Formulated by the Dutch
Adapted in Indonesian & Chinese Culture
Nian Gao
Aka Rainbow Lapis
Lapis Legit
"Spekkoek"
Mascot
Kueh Lah
Brings the audience along the Kueh Lapis world
Connects with Gen Zs
Outgoing
Made of Kueh Lapis
Attraction Zones
Steamer
Barbie Dreamhouse
3 Layers
1st Layer
Grond floor
Kueh Lapis Themed Slide, Escalator, seats
2nd Layer
Kueh Lapis Train Station
Board Kueh Lapis train
Kueh Lapis seats @ waiting area
3rd Layer
Steamer where the world is built
Every layer of Kueh Lapis is made in this chamber
Kueh Lah is born in this steamer